08 Emporium of Emptiness
Typography | Print | Merchandise Design
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The Emporium of Emptiness box is filled with a variety of
different promotional items which are all based on the idea of emptiness.
Firstly, the box itself is mostly empty and when one looks inside through the
hole at the top of the box, all one can see is the emptiness within. The sheer
white is designed to take all forms of visuals out and make the box feel like a
blank slate. The business card is designed to be simple, clean, and focused on
being open and empty.
Futura was used as a typeface in order to make everything feel clean and open, and with its naturally wide kerning, there is plenty of empty space in between each letter and word. Then we have the letterhead with a simple and clean design to follow the empty motif. Finally, we have the eraser. The eraser has the logo printed on it and while following the previous design motifs, it is also the most important element of the box. No matter what one does, it is the eraser that is designed to return anything to emptiness once more.
Futura was used as a typeface in order to make everything feel clean and open, and with its naturally wide kerning, there is plenty of empty space in between each letter and word. Then we have the letterhead with a simple and clean design to follow the empty motif. Finally, we have the eraser. The eraser has the logo printed on it and while following the previous design motifs, it is also the most important element of the box. No matter what one does, it is the eraser that is designed to return anything to emptiness once more.